The Great Agency Lie

Monday morning. You walk into your new office. The title on the door says "Creative Director." You finally made it.

But by Tuesday afternoon, you realize something terrifying: You have no idea what you’re doing.

The industry assumes that because you are a brilliant maker—obsessive over craft, driven by a singular vision, competitive—you will naturally be a brilliant manager.

This is false.

The traits that made you an award-winning creative are often the exact traits that make for a toxic, ineffective boss.

Are you still grabbing the mouse to "just fix it yourself" because it’s faster? Are your reviews full of vague feedback? Is your team burned out while you’re still rewriting headlines at 8 PM?

You aren't leading. You’re just a highly-paid senior creative doing everyone else's work.

Stop Being the "Boss." Start Being the Leader Your Team Needs.

Written from the trenches
My name is Dan and  I’ve spent my 25+ year career in the creative trenches, working my way from junior art director to Executive Creative Director at agencies large and small, for clients like Mercedes-Benz and Microsoft.

I know the pressure of the pitch, the late nights, and the impossible clients. But more importantly, I know the struggle of transitioning from "maker" to "multiplier."

This book is everything I learned from great Creative Directors and terrible Creative Directors. The transition from creative to Creative Director is the one of the hardest leaps in our industry. Stop winging it.

Download the guide and start building a team that works with you, not just for you.